Representation implies an absence of presence; an analogous substitute must be used to portray something that is cannot be fully seen or otherwise understood. Representing an idea does not require that said idea is fully developed, instead it would be very possible to use similar case studies with a similar desired outcome of the idea, partially leaving it to the audience or user to piece together what the idea is really about.
On the other hand, the act of presenting an idea implies a more concise and controlled communication with an audience. A presentation leaves much less to the audience to be interpreted than a representation.
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